Left Lane Fast Growth Summit London

8/11/23 was the Left Lane Capital Fast Growth Summit 2023 (London) - what an incredible event.
Huge thanks to Erica and Francesca for the invitation.

Some of my favourite sessions were:

🌍 GTM expansion into new territories - having helped grow a business this way before this hit home, and sparked some really interesting discussions at the bar afterwards. Culture, autonomy, local vs institutional knowledge, org structures were some of the key topics raised to get right for this to work successfully.

👨‍👩‍👧‍👦 Also, how word of mouth can be a real strategy for exponential growth. So much talk about #nearbound right now (warm leads via partners vs #outbound and #inbound) but by having a data driven strategy, Nilan showed us how you can actually influence word of mouth in B2C; and I don't believe it stops there - B2B can, and should, also leverage this approach to increase conversion and reduce CAC.

Thank you to all speakers and facilitators, and to everyone I met between sessions (including Nick Freeman Sondre Kvam Emma Gonnella Sarah Spellman Edward Koller III).

HERE Outernet Venues was a perfect place to host such a stylish event.

If you’d like to watch the event on demand, click here: https://summit.leftlanecap.com/lon23live

#VC #startups #founders #entrepreneurs #sales